I don’t know how I haven’t caught this till now! A poetic, beautiful, moving and artistic advertisement from Apple speaking about the merits of poetry, life and creation.
I love the excerpt they have used from Dead’s Poet Society, the film but original credit to the the Walt Whitman poem “O me O life”. It makes me quiver just listening to these lines. There is so much potential in us that is more than the ins and outs of a life just being lived in. The last lines “What will your verse be?” is an invitation to all.
A great article on the advertisement is here http://business.time.com/2014/01/13/apples-latest-ad-is-probably-going-to-give-you-chills/
and the Poetry Foundation who originally drew my attention back again to the poem and the film. Robin Williams was hired to redo this speech from the film and it fits so well. Here is a link to an audio of the poem and a discussion on the Poetry Foundation’s website. If you haven’t checked it out, you really have to though I’m assuming you have! They give a beautiful analysis of poems, poets and appropriate themes.
Me. Writing. Stuff.